Our Story
Sisters Amy and Debbi created Lilac to offer a unique shopping experience for girls and tweens in the Washington, DC area.
Growing up in New Jersey, both Amy and Debbi were tall enough to wear womens’ sizes by 11 years old, making those years in between being a child and being a teenager that much more awkward. Finding special occasion wear that made the sisters feel confident and stylish was one challenge; finding special occasion wear that their mother felt was age-appropriate was a second! For a time, it felt like every weekend, they were visiting a different tween boutique, and these trips helped make up some of their most favorite memories. They always talked about opening a special occasion dress boutique of their own some day.
While shopping for their daughters for their own special occasions, they realized that they were now in the position their mother had been, and set about creating a destination for fashionable, well-made, well-priced and age-appropriate outfits for girls and tweens. Amy and Debbi have taken time to source brands not typically found in department stores, and are always on the hunt for new lines from all over the globe!
Lilac was named in honor of their grandmother’s favorite flower; the one that their mother would always bring when visiting. Lilac’s goal is to not only offer styles ideal for any special occasion - Bar and Bat Mitzvahs, Graduations, Cotillions, and Weddings - but also to offer tween girls the opportunity to feel like a million bucks, and for their parents to breathe easy.
Attend one of our frequent pop up shops or schedule a private shopping appointment to view our full collection!